FOLIO CPA Campaign Study 1
How Consumers Perceive and Evaluate Rewards Platform Experiences
February 23 – March 5, 2026
Study Topic and Objective
CPA Campaign Study 1 examined how consumers perceive and evaluate the user experience of rewards and cost-per-action (CPA) offer platforms. The study sought to identify where user beliefs about platform design (what they predict others will prefer) diverge from personal preference — revealing which design decisions are genuinely valued versus merely assumed to be popular.
9,331
Total Votes
1,804
Unique Participants
100
Polls Fielded
24
Winner Swaps
Who Participated
Age Breakdown
Experience Level
Weekly Spending
Main Reason for Using CPA Offers
Offer Type Willingness
What Was Asked
100 polls across 6 question format types.
Where Participants Were From
Top 7 countries + remaining participants. 40–55 unique countries represented per poll.
What is FOLIO?
FOLIO is a gamified market research platform. We run short daily polls on brand messaging + product experiences where members from our globally diverse panel first predict what they think the majority will choose (perceived consensus), then share their own answer (personal preference).
That gap between these two signals can surface insights that standard surveys often miss, such as if a brand/product/experience is personally liked but perceived as unfavorable, or seen as favorable by others but not personally preferred.